Rising talent Holly Jayne Smith designs clothing according to her developmental experience with becoming a woman. Traditional notions of what femininity means to personal identity no longer sufficiently accommodate the globalized woman, and Holly Jayne Smith recognizes this through her design ethos, a hypercolored geometric fusion of experimental textiles, sportswear, and regality that speaks out to all different types of women and ways of being a woman.

Related: Shiroma, Jenny Fax