Gentle Monster, founded by Hankook Kim in 2011, is a South Korean eyewear brand known for its avant-garde designs that merge fashion, art, and technology. Gentle Monster's rapid rise to prominence was fueled by immersive retail experiences, where its stores are curated like art galleries, featuring unique themes and installations that transcend typical shopping environments. With high-profile collaborations, including those with BLACKPINK’s Jennie and luxury brands like Maison Margiela, Gentle Monster has solidified its reputation as a global leader in innovative eyewear. The brand continues to push boundaries, blending unconventional materials and futuristic aesthetics with cultural narratives, all while maintaining a strong commitment to quality craftsmanship and ethical production practices.

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