Johanna Parv is a London-based womenswear brand founded by Estonian designer Johanna Parv, dedicated to bridging practicality and elegance for the urban, active woman. A 2020 Central Saint Martins graduate and Isabella Blow Foundation scholar, Parv launched her eponymous label to challenge the traditional limitations of luxury fashion. Drawing on experience with Balenciaga, Dior, and Burberry, she crafts functional, cross-seasonal accessories and ready-to-wear pieces that balance ergonomic design with refined tailoring. Inspired by London’s cyclists, her upcycled, monochromatic collections emphasize unrestricted movement, merging couture techniques with innovative, adaptive fabrics. Parv’s creations empower wearers to embrace an active lifestyle without compromising on sophistication.

Related: Hyein Seo, SRVC