Synecdoche is an independent fashion brand founded in New York City by design duo Alexis Chung & Jinwoo Hong. After honing their distinct skills at Helmut Lang & The Row, the duo launched in 2021, in their home country, Seoul Korea. Introducing a conceptual and progressive collection of elegant tailoring, sensual draping, reconstructed details. Lively and vital conversations that challenge the traditional structures of the industry.  Synecdoche proposes an ambivalent wardrobe that has an emotion and soul, and wants it to arouse questions, keep on discussed and answered. Committed to create directional clothing of the luxury context by exploring progressive study in proportions and silhouette, textile and tactile, sensual draping & refreshing dimensions.